Battle lines have been drawn across the world in a struggle to make some serious money out of online streaming TV market. People watching professionally produced Internet videos say that they would more likely watch that type of content than traditional TV programming, surpassing primetime TV for the very first time. http://www.showskorner.com/cnn-live-streaming is the best option in this situation.
A study has revealed that an increase in median household income among this audience, to $76,300, which was up from 9% a year ago. Median income of those watching TV content online, was $76,900, whereas the regular TV viewers were $59,600.
On an average the average American watches more than 141 hours of television a month last quarter, which was more than four hours a day. But now that number had fallen 4% from the third quarter of last year when Americans watched 147 hours a month on an average. On the other hand, Americans increased online streaming of videos to 11 hours a month, which was more than the 7 hours reported last year.
Online videos consumption was higher than the numbers suggest, they did not include viewing with devices like gaming consoles or smartphones. A study also revealed an increase in the median household income among those watching online TV, to $76,300, up 9% from a year ago. Also, the IAB research showed younger adults (18-34) were twice as much likely as adults aged 35-plus to watch customized digital content.
For the viewers in the age group of 18 to 49, TV viewing declined 3% per day. It was also seen that people 18 and over of all ages, which included adults over 55, had an increased consumption of digital video by greater than 50% per day. Since the third quarter of last year, the cable industry lost more than 2.2 million customers, because customers were “cutting the cord” and dropping their pay-tv subscriptions
This year’s “upfront,” when TV networks gather their ad inventory for the upcoming season, was weak, with a no show sales performance for broadcast networks and a decrease of 6% in sales for cable TV, according to Cable television Advertising Bureau industry group statistics.